Companies pay a lot of attention to their billboards and signs. However, when installing a neon sign you have to be extra carefull. Lights WILL go out, and once it does you'll end up with "hell" instead of "Shell", and "Hoe Carnival" instead of "Shoe Carnival".
Here's the collection of the worst neon sign fails. So if you are a business owner who has or is planning to have a neon sign - take a really close look and try to see what can go wrong. Not all publicity is good publicity.
