Artist Imagines Famous Brands With Changing Logos To Encourage People To Practice Social Distancing

Posted by Sama in News On 22nd March 2020

We live in times where socializing has become a part of our culture. It is what represents our work circle and our personal lives collectively. But what happens when a sudden drastic situation happens like the one that happens in movies and we are forced to quarantine at homes. It is times like these we realize how granted we took our freedom, the times we spent with our friends with no restriction of going around and roaming freely.

To reflect the difficulties of social distancing and to encourage people to practice it, given the circumstances, Slovenia-based creative director Jure Tovrljan has reimagined famous logos. He started the project about a week ago and has already created 11 new coronavirus logos. “Things around COVID-19 seriously started to go out of hand and all my social media feeds were flooded with cheap memes,” he told Ad Age. “I decided to revive an old passion, logo design and I saw an opportunity for some quality content.”

Inspired by the logo of Starbucks with the mask, Jure imagined what other brands would look like with the concept of social distancing. “I had some negative comments at first, but it was all done in a positive spirit,” he said. “I just wanted to spread the message in a different way and let people know to keep their social distance, stay at home if possible. After the ball started rolling, everyone saw it as something positive and creative."

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