Who is not aware of famous luxurious brands like Apple, Prada, and Chanel. For the world, these brands carry a sense of class, quality, and refinement with them. But this artist here wants to ask you that are these brands really worth all the hype? With his art, Israeli artist Peddy Mergui creates foods packed with luxurious brand logos and makes an important point here.
The project is called Wheat is Wheat is Wheat and explores the idea of how brand packaging changes our perception. After all, the food inside is still the same. "The exhibition explores the dynamic and often blurred ethical boundaries of design within consumer culture". That's how the artist himself describes the idea.