Body Positive Advertisement Taken Down After Prudes Complain That It's 'Pornographic.'

By Michael Avery in Bizarre On 9th October 2015


A body-positive advertising campaign was reported as "pornographic" by concerned parents at a mall in Queensland, Australia. The campaign was for Lush Cosmetics, a company that prides itself on selling eco-friendly body products that use no packaging. The campaign, titled "Go Naked," used real naked bodies to represent their "real" "naked" products. Here are the posters:


Here are some of the complaints received by the Advertising Standards Bureau:

It is pornographic in nature and breaches community and parental standards of

what should be involuntarily viewed in public by children and adults.

It was placed at a child's eye level in a shopping centre. It shows naked women touching other naked women and it is shown in a public place.

I am offended as this is nudity for the sake of causing a stir and is offensive and unnecessary. I was unable to shield my children from exposure to this advert as it was on a poster in the centre aisle of the shopping centre. When I contacted Lush they said that the women in the photo consented so it was OK I'm sorry but I never consented for myself or my children to be exposed to nudity on our weekly shopping trip! The nudity is completely inappropriate for the family environment of the shopping centre.

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The bureau upheld the complaints, and after negotiations, Lush took down the posters five days early. They weren't discouraged, though; outside of the complainants, most of the reaction to the campaign was positive (they even had people complaining about the posters being taken down). They also said that the reaction to the posters won't effect the way they advertise in the future. According to a company spokesperson:

We want our messages to empower people, not make them feel awful about themselves over a body that is probably not ever real due to how much it's been digitally ‘enhanced'.

Which only leaves one question: where can we try these edible packing peanuts?