Designer Creates Logos With Hidden Meanings Every Day For Over 3 Years

Posted by Zainab Pervez in Amazing On 23rd November 2021

Gary Dimi Pohty Is A Graphic Designer Who Has An Eye For Logos With “Hidden” Meaning

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Designing a logo that works is no easy task – but Indian graphic designer is Gary Dimi Pohty is the man for the job. He has even challenged himself to design a new logo every single day (#onelogoaday), and has been sticking to it for nearly four years, creating over 1,300 logos so far! 

One of the most unique things about Gary’s logos is the fact that all of them contain little hidden details that reflect the word in the logo.

Credit: Gary Dimi Pohty
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Gary Dimi Pohty is a graphic designer from India, who, several years ago, challenged himself to design a logo each day for… well, for nearly 4 years now.

Over that time, he’s created a slew of logos of varying design: minimalism, negative spaces, monochrome (or sometimes color) design, among a number of other techniques and styles.

But the cherry on top here is the “hidden” meaning in each logo—a creative way of expressing the idea of the design through the above mentioned techniques and styles.

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In a recent interview with Bored Panda, the designer said he started the challenge simply to get better at his skill. “Instagram seemed to be the perfect place to do this because people from all over can freely interact with you and give you all kinds of valuable feedback on every logo posted every single day (best return on time invested),” explained Gary.

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Gary explained that four years ago he realized that in order to be a successful designer in this industry, one has to find their niche and specialize in at least one design field. “Logo design is my passion, so it naturally came to me to take up this challenge and to try to get better at it each day,” explained the artist. He also added that starting the challenge was the best decision he ever made and that he received tons of love and support.

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“During these 3 years, I have had the opportunity to meet and work with many wonderful clients from all over the world. The best thing in life is to do what you love to do the most and I am so thankful to God to be able to be doing just that.”

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One Logo a Day is no longer just a challenge for me, but a way of life. It has taught me that if you work hard each day and stay fiercely consistent, you can achieve ANYTHING in life,” said Gary. “I have reached this far in design and want to keep pushing on because learning really never ends.”

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“Also, I now use the same ‘one logo a day funda’ to achieve other goals in life as well. An example would be, I was obese for many years and finally managed to lose more than 25 pounds within 3 months last year just by ‘consistently’ sticking to my workouts and healthy eating habits each day.”

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“I owe this to the consistent mindset of the One Logo a Day Challenge. Seeing results and progress due to consistent effort inspires me to keep going. I may even plan to start other similar challenges inspired by this one to address other passions I have in life, maybe like One Song a Day to get better at singing.”

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Even though logos may seem like a simple bit of graphic design, it’s far from it. And more so with the designs Gary makes:

“The most challenging part is to incorporate a hidden dual element within the design while maintaining logo functionality. I have to spend hours looking at and sketching various objects from all possible angles to finally see it. Sometimes, it even takes days, but there are also rare happy occasions where I find the solution within just a few seconds or minutes. I believe, like any other skill, consistent practice helps to make our process become better, quicker, and more efficient.”

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As it was mentioned before, Gary has been doing this for years, and you can check it all out on his Instagram.

But before you dash off, why not let us know what were some of your favorites in the comment section below!

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