The allure of social media stardom can be hard to resist, but what happens when the desire for likes and followers puts a child's safety at risk? One influencer's recent photo with her baby on a balcony ledge has sparked a firestorm of criticism and debate. While some argue that it's a harmless photo-op, others have accused the influencer of being reckless and putting her child in danger for the sake of a like-worthy picture.
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Instagram / @camilacoelho
Camila Coelho has established herself as a prominent beauty and fashion influencer; her online presence is a testament to that.
Her Instagram feed predominantly showcases meticulously curated 'fit shots', showcasing the 35-year-old in flawlessly coordinated outfits and makeup while incorporating promotional content throughout her account.
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While the traditional Insta influencer style may not appeal to everyone, Camila's approach has not been particularly controversial.
However, the situation took a dramatic turn when Camila uploaded the controversial photos, including one that captures her standing on a balcony in Paris.
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In a concerning move, Camila Coelho's seven-month-old son Kai can be seen perched on a balcony ledge with only his mother's arm as support in one of the uploaded pictures.
Another photo shows her holding Kai up in the air, with his feet dangling close to the edge - evoking memories of Michael Jackson.
Instagram / @camilacoelho
Accompanied by a caption that reads, "Kai's first time in PARIS... so happy to be back (for PFW) and spend my birthday tomorrow here with him and hubby," the post was likely intended to be a casual update.
However, thousands of social media users have voiced their criticism in the comments, accusing Camila of jeopardizing her child's safety for the sake of online validation.
As one said: "Babies and balconies don't go together. People will naturally get triggered.
"You are my favourite fashion blogger and I'm sure you were in control, but there will be other wannabe bloggers who will try to recreate this image and potentially put their babies at risk.
"It takes a second for an accident to happen. It's not worth the risk or pic."
"How far can you go for likes?" asked another, adding, "Yes you are in Paris and yes, you have a view. No need to put a baby on the edge of a balcony.
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"In some countries, I think you can be accused of neglecting your baby (e.g. Some European countries). Please stop monetizing pics with your child!"
A third added, "This picture just gave me anxiety, baby so close to the edge," while a fourth said, "That is how accidents happen."
Instagram / @camilacoelho
Many commenters pointed out the striking similarity between Camila's photos and the infamous incident involving Michael Jackson, where he received widespread backlash for holding his infant son Blanket over a hotel balcony to greet fans.
It seems that Camila's actions have provoked similar concerns for her child's safety, with critics questioning whether the pursuit of social media engagement justifies such risks.
People likened the moment to the Michael Jackson incident.
Credit: Reuters/Alamy
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"Michael Jackson got in trouble for a similar photo," wrote one, while another said, "The second picture gave me Michael Jackson flash backs!"
A third added: "Omg has she lost her mind? This reminds me of the Michael Jackson baby / balcony scene."