Nike Releases A Sports Hijab, And It Is Totally Badass
Missy aka Tizzy
On 6th December 2017
No matter how you feel about multi-billion companies like Nike dominating the markets, you have to admit that it is inspiring to see they are starting to blend with the Western world and all kinds of other cultures. The latest example of expansion like this was when Mattel released their first Barbie that wears a hijab. She was modeled after Ibtihaj Muhammad who is a Muslim Olympic fencer. Muhammad described the doll as simply "amazing."
Here you can see Muslim-Olympic fencer, Ibtihaj Muhammad posing with the very first Barbie to wear a hijab. As you can see she is just as beautiful as any other Barbie doll. The fencer says that the new toy is amazing. The introduction of products like this is great for gaining footing in other markets such as the Middle East and with Muslim populated nations. The show of inclusion to the Muslim community is quite powerful and heartwarming.
Back in February, Nike Middle East introduced their first breathable, athletic hijab. It is comfortable, functional, and practical allowing Muslim women to also take part in sports activities. The item was not made available in the US until now.
There are about 3.5 million Muslims living in the United States. That is a little over 1% of the overall population. We can assume that half of those are women, many of whom choose to still wear a hijab and openly practice their faith. We think it is also safe to assume that many of these women also enjoy sports and exercise just like anyone else.
So, Nike Pro has launched its campaign globally, and the campaign looks intense...in a good way. There were several different prototypes for the athletic hijab. Many Muslim athletes were asked to help provide feedback in order to create the best product possible.