Rumer Willis Poses For A New Underwear Shoot As She Responds To The Backlash To Promote Self-Acceptance

Posted by Abdul Rafay in Entertainment On 25th February 2021
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Rumer Willis has shared further images from her new underwear campaign while addressing the backlash she received after using the shoot to promote self-acceptance. Taking to Instagram, Rumer posted three more shots from her collaboration with lingerie startup CUUP, a little more than a day after confirming she had teamed up with the brand.

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While discussing the criticism she got after using the shoot to encourage self-acceptance, Rumer Willis shared more photos from her latest underwear campaign.

The actress and singer, 32, shared three more shots from her latest partnership with lingerie start-up CUUP on Instagram, a little more than a day after announcing that she had teamed up with the brand.

She is captured modeling a variety of underwear styles in an intimate, understated shoot, carried out at Rumer's Los Angeles home while striking a series of natural poses.

Credit: Rumer Willis/Instagram
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She wrote: 'When @Cuup reached out to me about having a conversation with them for their Body Talk series I was extremely excited to find another outlet to talk with women who share my values and like me have a desire to support and highlight all of our unique differences and shapes and sizes.' 

'At first, I was extremely nervous about taking photos in my underwear and feeling so exposed and vulnerable, even though I have done it various times in a more fine art setting with my friend @thetylershields.'

She added: 'This felt different. It felt like this was about putting myself, with all my own personally perceived flaws or things I feel insecure about, and be willing to show up vulnerably and authentically. 

Credit: Rumer Willis/Instagram
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'To share my journey with it and practice what I share by putting myself out there which is very scary for me after so many years of being shamed and judged and ridiculed for how I look.

'Having my self-esteem decimated as a teen by bloggers and anonymous commenters spewing negativing and hate in my direction. I have worked tirelessly since I was a young girl to love myself, love my body, my face. To not allow the negative commentary from others about how I look to affect the value I hold for myself. This is my version of healing.'  

Credit: Rumer Willis/Instagram
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After receiving a slew of critical comments about her work with CUUP, the daughter of Bruce Willis and Demi Moore also hit out at critics.

She wrote: 'I was saddened yesterday by the number of comments I saw yesterday that missed the point of what I wanted to share. This is not about sex, it’s not about staying relevant or garnering attention. 

'I truly could care less about those things and to be perfectly honest I don’t have the time or energy to waste on that Bulls**t.' 

Credit: Rumer Willis/Instagram
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Rumer was pictured in posts shared with followers on Sunday wearing a lemon yellow two-piece while reclining with pet dog Dolores on her double bed.

Captioning the shots, she wrote: 'Thank you to the lovely ladies at @Cuup for capturing me and my sweet Dolores. And for a great conversation about self-love, appreciating my curls, how to help the younger generation to learn to accept and celebrate your body in all its many forms.'

Credit: Rumer Willis/Instagram
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However, the star was slammed by a group of followers for using her body instead of her brain to encourage self-acceptance among women.

Credit: Rumer Willis/Instagram
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Commenting on the post, one wrote: 'Body acceptance is not about posing in your bra and panties and getting likes. Rumer, I praise the subject but this is so off base and puts you in the Kardashian arena of tots and ass, the very thing we as women do not need to advertise to get attention. 

'The body is sacred and personal. There are other ways to healing body issues other than laying on your bed in your skivvies and posting to social media. You do not need others to accept your body. 

'Again, I appreciate the discussion but this just supports women to use their body to get messages out there. Use your brains!!' 

Credit: Rumer Willis/Instagram
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Rumer, reacting to the post, urged the incensed to 'respect' her path while maintaining that the version of self-love for everyone is different.

'Body acceptance looks different for everyone,' she replied. 'And I deeply encourage you to consider that everyone’s process around self-love and acceptance is an individual journey. 

'While from the outside it may be easy for you to judge me remember that you aren’t aware of my journey and this experience could be very healing for me. I accept that you have a different opinion or that this may not be what works for you, but I would just ask that you respect my process and kindly remove your judgment.'  

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