Sale Of Energy Drink To People Under 16 Is Banned In UK Supermarkets

Posted by Sughra Hafeez in Health and Fitness On 7th March 2018
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Uk supermarkets implementing a ban on the sale of energy drinks to children under 16.

Age restriction

The sale of energy drinks to children under 16 is banned in most major UK supermarkets. Waitrose will also require age proof from the customers.

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Waitrose’s director of technical and corporate social responsibility said in a statement:

"As a responsible retailer, we want to sell these products in line with the labeling guidance. These drinks carry advice stating that they are not recommended for children, so we’re choosing to proactively act on that guidance, particularly given the widespread concerns which have been raised about these drinks when consumed by under 16s."

High caffeine content

According to guidelines issued by the European Union Food Information Regulation:

"Drinks sold in the U.K. that contain more than 150 mg of caffeine per liter must already carry a label alerting customers to high caffeine content."

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Caffeine drinks are not recommended for children

Tesco will ban the sale of energy drinks to children under-16 from March 26. The Co-op, Aldi, and Lidl implemented the change on 1 March, while Morrisons, Waitrose, Asda, and Boots put the rule in place on 5 March.

Tesco spokesperson Jane Lawrie said: "With millions of customers across the UK shopping with us every week and 300,000 colleagues working in our stores, centers, and offices, implementing new measures on energy drinks is another opportunity to help our customers adopt healthy habits.

"We know that this isn't easy to implement, so in addition, we will create awareness in-store and online to highlight that high-energy caffeine drinks are not recommended for children, supporting the #notforchildren campaign."

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