Johnny Depp and Amber Heard's trial continue and along with it the drama also conitnes. The media trial has become somewhat of a circus on social media with its explosive witness testimonies and allegations fired from both sides. Now, the recent Snapchat crying face filter has also become part of the controversy where the internet is convinced that the filter is inspired by Heard's crying face.
Snapchat Confirms Their New Crying Face Filter Is Not Inspired By Amber Heard
Snapchat's popular crying filter is going viral on social media where people are calling that the filter is inspired by Amber Heard's crying face. However, according to the social media giant, the face is not a reference to Amber Heard.
TMZ received confirmation that this is all just one big misunderstanding from Snap. A representative from the company clarified that the crying filter serves as a companion piece to the big smiling AR filter that recently debuted on the social media platform.
Social media users speculated that the filter was actually a response to Heard's emotional testimony during the Johnny Depp trial. Of course, the media trial with explosive allegations and testimonies has led to a veritable media circus where coverage is quickly editorialized in all parts of the Internet.
Meanwhile, Snapchat has confirmed that it was not trying to target anyone with its filter.
Snapchat has also been vocal about their investments in AR filters and the future of the medium.
"As developers push the limits of AR creation, we want to empower them with an advanced suite of services that vastly expands what a Lens can do," Snap explained. "So, we're introducing Lens Cloud, a free collection of backend services that enables Lenses to be more useful, dynamic, and connected to the world than ever before. We're excited to see how developers leverage Lens Cloud and Lens Studio together to build a new generation of AR experiences that enhance the way we play, learn, explore, and shop."
"The Snap AR platform not only powers Lens experiences on Snapchat and Spectacles, but also in other mobile applications through Camera Kit,"the company added. "With our AR SDK, any developer or partner can leverage Snap's Camera technology in their own mobile app, unleashing new ways for AR to bring a new dimension to their customer experience."
"Camera Kit has been adopted by a wide range of partners – from global brands like Samsung, Disney, and Microsoft's Flipgrid, to developers building an app for the first time," they added. "This year, we'll continue to work with new partners to integrate Camera Kit, develop new use cases, and push the boundaries of AR."
"With new Lens capabilities, tools, and infrastructure, we can't wait to see how the Snap AR community continues to prove the value and impact that AR can have on the world," Snap concluded.