Horrific Moment Tech CEO Plunges To His Death While Making Grand Entrance At Company Party

By maks in News On 21st January 2024

This alarming event occurred at the silver jubilee celebration of Vistex Asia at Ramoji Film City in Hyderabad, India, and left attendees and onlookers in a state of shock. 

The CEO of Vistex, Sanjay Shah, along with Vistex President Vishwanath Raju Datla, were participating in a spectacular entrance. 

Credit: X / @MarioNawfal

As reported by the New York Post, they were in an iron cage, suspended in the air, set to be lowered onto the stage as a dramatic entry for the company's party.

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Tragedy struck when a wire holding the cage broke, leading to a disastrous accident. 

The disturbing moment was captured on video – the cage, decked in yellow and hanging near the rafters, began to wobble amid a burst of fireworks. 

Credit: X / @MarioNawfal

While an announcer encouraged applause for the two executives, the scene quickly turned chaotic.

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The cage suddenly tilted and both Shah and Datla fell 15 feet down, equivalent to the height of a single story. 

The footage shows one of them flipping over and landing head-first.

Sanjay Shah. Credit: Vistex

Sadly, Sanjay Shah did not survive the fall, and Vishwanath Raju Datla was critically injured. 

Raju Datla. Credit: Vistex

The initial cause of the accident seems to be the snapped wire, but a comprehensive investigation is underway. 

Authorities are examining the structure of the cage, which was being lowered by a machine and made of iron wires and grills.

According to the Daily Mail, Vistex, founded in 1999 by Sanjay Shah, is a global advisory service company with a large clientele including major corporations like GM, Yamaha, and Coca-Cola. 


The company was celebrating its 25th anniversary, and employees were staying at Ramoji Film City for the two-day event.

Sanjay Shah, who was 56, originally from Mumbai, moved to the United States at 17. 


He achieved his MBA from Lehigh University in Pennsylvania by the age of 21. 

In 2017, he generously donated $5 million to establish the Vistex Institute for Executive Education at the university.


Shah was known for his philanthropic work, founding the Vistex Foundation to support non-profits focusing on health, education, and basic needs. 

In 2020, he opened the Vistex Hospital in Bihar, India, which became a national model for Covid care, reflecting his dedication to public welfare.

Our hearts go out to Shah's family and everyone affected by this tragic incident.