The Limitations And Benefits Of The Media

Posted by Editorial Staff in Science and Technology On 8th August 2017
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All social, political and economic policies and debates are communicated through our media. Therefore, the breadth of our democratic experience is largely defined by the structure of the media and its content. This may not be an immediate cause for panic in itself, but consider this alongside the centralisation of corporate media ownership and the picture becomes a lot more worrying. If a handful of companies control the vast majority of what we constantly see, hear, and read about 24hrs a day, then the breadth of our information and democratic experience becomes considerably concentrated and narrowed.

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#1

In Today's Era,we are having many kinds of media.All social, political and economic policies and debates are communicated through our media.News does not come down to us raw and unadulterated. Rather, it is ‘processed’ and structured in terms of what topics are selected; how information is filtered; what is emphasised and what is ignored; how an issue is framed; and how a debate is bounded. Such tailoring gives Western news a specific ‘character’ to which we have all become innately accustomed.As author of The Press and Foreign Policy (1993) Bernard Cohen points out, it’s not so much that the media tells you what to think, it’s that they tell you what to think about.Criteria for much news in general is about what can shock and rouse our emotions as opposed to what is actually informative and useful to society. Crime, sex/money scandals, bizarre/extremist opinions or behaviour, and anything to do with celebrities, occupies a large space within our mass media.The media also has a strong influence on people’s political opinions due to the majority of sources coming from government and other establishment interests. Edward Herman and Noam Chomsky extensively argue that in their book Manufacturing Consent (2002) that the modes of handling material by the mass media serve political ends and maintain existing political and corporate power structures. War is a typical concern for such thinkers.

There have been many studies that have analysed the political biases in the mass media, which are relevant to today’s political climate.With 51% of teens using social networks such as Facebook, Instagram, or Twitter daily, and 90% reporting that they have used them at least once, this addictive, contemporary way of communication has made its way into the lives of almost all teens, but not always to their advantage.

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#2 The Limitations And Benefits Of Social Media For Financial Advisors

Social media is “hot.” The number of consultants, workshops and conferences catering to the private wealth industry explaining the benefits of social media and how financial advisors can use it to source new affluent investors is booming.At the same time, many financial advisors focusing on the affluent are increasingly interested in getting on the social media bandwagon. In a survey of 611 financial advisors, almost half of them anticipate using social media to market their practices to wealthy investors over the next three years. The problem is that considering the nature and structure of social media today and who is wealthy, there is a serious disconnect.Looking out three years, it is quite possible that technological changes will transform social media in ways that are – for the most part – unexpected. And, these changes will make using social media to source affluent investors more effective.

Financial advisors can also use social media to reach out to their own affluent clients as well as centers of influence with which they have some connection. This way these financial advisors can strengthen their position as investment authorities, which can lead to new business.Truly benefiting from social media at the present time takes a little ingenuity. But, it is well worth it.

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#3 online media

Digital media, which includes photos, video and music, distributed over the Internet, which are either non-copyrighted or copyrighted materials provided either freely or for a fee.

A method of using a terminal remote from a company mainframe or an interface to the Internet like an e-commerce website for taking product orders and dealing with payments. The online processing of orders offers considerable savings and greater overall efficiency for most business sales operations, although system down time can be costly in terms of lost sales.The charge rate per unit for goods or services that are ordered through a website.

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#4 Internet of things (IoT)

The "Internet of things" (IoT) is becoming an increasingly growing topic of conversation both in the workplace and outside of it. It's a concept that not only has the potential to impact how we live but also how we work. But what exactly is the "Internet of things" and what impact is it going to have on you, if any? There are a lot of complexities around the "Internet of things" but I want to stick to the basics. Lots of technical and policy-related conversations are being had but many people are still just trying to grasp the foundation of what the heck these conversations are about.

Website (Yours):

STRENGTHS:Reach a captive audience – actively seeking to engage with your business. Your campaigns, specials and offers can be specifically targeted to geographical areas.

Measurable stats available.

Is cost effective with limited waste.

Can use audio and video to really produce stunning results.

WEAKNESSES:You get what you pay for.

Your target customers may not have the same system that your website is designed for, ie: they could be using a mobile phone, tablet, PC or Mac, or different programs to view your site.

BEST USED TO:As a part of the whole message that is out there in all mediums.

Can be used as the key part of your advertising for very small outlay.

BEST TIPS:Hire a professional to build and maintain your site.

Optimize it for search engines, link with other businesses.

Build a blog or community.

Create specific “landing pages” for each of your campaigns, so if someone is searching – they will land on that page and not have to search your site for the information. Stay “above the fold” as much as possible.

Websites (Others):

STRENGTHS:Buying advertising on other sites can be seen as aligning with them (ie: radio station, tv station or newspaper). Quick turn around. Limited waste.

Various different types of advertising available from banner to text.

Cost per click or Pay per click is worth the investment.

As is per 1000 impressions.

WEAKNESSES:Negotiate to pay for conversions only for CPA campaigns.

Online banner ads are more likely than not blocked by firewalls in peoples workplaces.

A little something called “Banner Blindness” has started to build up over the years.

BEST USED TO:Promote competitions, special offers or time restrictive offers.

Generate brand awareness across other sites.

Boosts online sales and leads. Build a community of users.

BEST TIPS:Utilize “Flash Banners”, pay for a graphic artist or professional to create them. Keep your messages simple, to the point and ALWAYS have a call to action button on every page.

#5 Strengths and Limitations of Printed Media (News Papers)

Strengths:

*daily delivery – frequency opportunity

*geographic selectivity

*some special interest selectivity

*intensive coverage of specific geographic market

*reach well-educated audience

*wide range of editorial material aimed at a broad audience

*great flexibility in ad size

*complex information can be communicated

*second shortest lead time

*pass-along audience in household

*credibility of print in general

*can read at leisure

*portable

*can provide “keepers”

Limitations:

*short life

*low quality colour reproduction

*not demographically selective

*cannot deliver sound and motion

*messages compete with one another

#6 Limitations of social media data

A high number of fans does not equal success:

Christopher Wong, CEO of Klarity, said that from his experience, many Hong Kong companies use the number of social media followers and participants in a campaign to measure its effectiveness.Comments and shares are much more powerful because they show affiliation to your brand but they are limited to very active fans – it is possible to have engaged less active fans who do not leave a comment or share your post.

Videos are sexy but their impact is hard to measure:

You can time how long a person spends on a web page and what pages they browse through, even though you don’t know for how long they were actually reading text and surveying the images.Similarly, with videos, it is challenging to determine how long a particular video has actually been watched and whether the viewer has in fact been paying attention the whole time.

The popularity of a platform may matter more than which platform is a suitable medium for your campaign:

“Unfortunately, it is now about which platform has regional dominance rather than which platform is the best for a particular type of campaign,” Wong said.

For example, while Instagram and Pinterest can be the most effective for campaigns heavy in visuals, Twitter and Pinterest is not as popular in Hong Kong as it is in the US and Instagram is mostly used by the younger generation.

Facebook is a good option for interactive and game-based campaigns but it is not available in mainland China, where Sina Weibo would be the way to go.

Wong said, “But I know some marketers in mainland China who are looking at local social media sites other than Sina, which have a smaller reach but more real followers.”

Protection of user’s privacy limits data collection:

Even though social media may seem like a very open space, social networks themselves limit the amount and specificity of data that you can collect to protect the privacy of its users. Fans themselves also expect a certain level of privacy.

Data is fragmented by platform:

You might know how many dislikes a YouTube video has received and the same video posted on Facebook would have no dislike data available. Meanwhile, you can get a gender breakdown of your fans on Sina Weibo. But there is no one-stop shop for all of this information in one platform.

#7 Advantages and Limitations of Intructional Media

The benefits of accessible instructional materials (AIM) are self-evident. Without AIM, students who cannot see, manipulate, or recognize words in printed text cannot get information normally conveyed in it. Other students who prefer or find one of the four specialized formats - braille, large print, audio, and digital text - more effective for gaining and processing information may feel impede by having curricular materials in only one format, printed text. Beyond access, the unique qualities of each specialized formats have educational advantages and limitations.

Advantages of Text:

Text whether in print, large print, digital text, or braille is a representation of spoken language in a different format. Text reduces the memory demands of spoken language by providing a lasting record. Information conveyed in text can be organized into a form that is logical, linear, and concise. The permanence of text and the coherent structure of documents also support attention and comprehension. Text allows us to make our thinking visible and easier to refine. We can express rough ideas into a word processor and then read, revise, and perfect them.

Limitations of Text:

Text also has limitations. The most obvious drawback of text as a knowledge building and communication tool is that it lacks the inherent expressiveness of speech. When speech is transcribed into text, it loses many of its unique qualities - tone, rhythm, pace and repetition that helps to reduce memory demands and support comprehension. A transcript may accurately record the spoken words, but the strategic and emotive qualities and impact of speech are diminished on the page.

Advantages of Speech:

Human speech has enormous expressive power. It offers a wonderfully rich vocal orchestration that enables us to express meanings clearly and energetically, beyond what words and syntax alone can convey. With our voices, we can vary intonation, pace, volume, and pitch to emphasize significant points, clarify intent and point of view, sharpen impact, provide background and emotional tone (such as sarcasm or irony), and even alter meaning. When we speak directly instead of reading text, we also tend to emphasize or clarify our words through physical cues, such as facial expression, gestures, motion, and posture.

Limitations of Speech:

Sound is transient. In order to draw meaning from speech, the listener must hear, remember, and integrate a live stream of words as they are spoken. When listening to an audio book for an extended period, the listener's memory can be easily overloaded. Unlike expert public speakers who employ techniques such as repetition, rhythm, facial expression, and gestures to reduce memory load and support comprehension, human and synthetic read aloud of a passage lack such oral and presentational elements when audio rendering text.

#8 Limitations On Social Media For Teenagers

With 51% of teens using social networks such as Facebook, Instagram, or Twitter daily, and 90% reporting that they have used them at least once, this addictive, contemporary way of communication has made its way into the lives of almost all teens, but not always to their advantage. For example, because online networking has become so prevalent, for some teens, it has become more of an addiction than a habit. Social networks can also cause other issues such as stunting a teens’ communication skills in real life situations, and cyber bullying can occur. As more and more people are using social networks, these complications are beginning to happen more frequently. This why social networking sites need to add more limitations for all teens.

One of the main problems with social networking and the internet is that using it can become a major addiction. Something about it seems to make people, especially teenagers, feel the need to constantly be online checking for updates of posting thing on their social networking sites. “CBS News did a test on college students, and cut them off from the internet for a few days. ‘When asked how they felt during the brief disconnection, students’ descriptions of frantic cravings, anxiety, and jitters mirrored those typical of people going through withdrawal from drugs or alcohol.’” Although some may argue that most teens aren’t using social media in way that could endanger them, so the frequent use of these sites isn’t wrong, any addiction, no matter the circumstances, is never mentally healthy.

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