This Lexus Wrapped In 42,000 LEDs Is Definitely Not Street Legal

Posted by Editorial Staff in Science and Technology On 18th December 2016

Lexus recently did a promotional stunt for it's new 2017 IS and people are freaking out because it's so AMAZING!

#1 The Lexus IS

This is the new 2017 IS. It's the top of the line model and it comes in 4 different models ranging from $42,000 to $46,000. To hep promote the new line, the car company began a slew of different promotional stunts to showcase that the IS interacts with sounds and people in its vicinity.


#2 They Wrapped The Car In LED Lighting

Lexus recently wrapped their newest model, the 2017 IS, in 41,999 programmable LEDs; turning the car into a screen capable of broadcasting dynamic graphics and videos as the car rolls along.

#3 Known As The LIT IS The Car Reacts To Sounds AND People

The custom car produces 175,000 lumens when fully illuminated, and the LED strips, if placed end-to-end, would stretch half a mile in length. Three distinct modes allow the ‘LIT' IS to interact with sounds and people in its vicinity.


#4 It Can Show Ads On The Sides Or Roof Or Display What Music You're Listening To Inside

Although not street legal, the car was used in a music video for artist Dua Lipa, in a collaboration with Vevo. The car can show blinking, swirling, or flashing color designs, or it can show programmed video clips or phrases.

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