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When They Posted This Ad, Gap Immediately Had To Issue An Apology. Can You See Why?

By Michael Avery in Bizarre On 3rd November 2016

The ad in question depicts four young girls that are part of Le Petit Cirque, a traveling circus company that features boys and girls between the ages of 5 to 14.

#1 Gap was the subject of Twitter fury recently when they posted a photo for a new ad campaign.

#2 This is the ad in question.

#3 If you don't see what was so offensive, you could be forgiven.

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When They Posted This Ad, Gap Immediately Had To Issue An Apology. Can You See Why?

#1 Gap was the subject of Twitter fury recently when they posted a photo for a new ad campaign.

#2 This is the ad in question.

#3 If you don't see what was so offensive, you could be forgiven.

#4 People were upset that a white child was resting her arm on a black child's head.

#5 People said that the photo was racially charged.

#6 One Twitter user, in particular, blasted the company.

#7 However, someone involved with the photoshoot explained why the girls posed like they did.

#8 Another sharp-eyed commenter pointed out that a similar, but reverse version of the ad had been posted before with no outcry.

#9 The company didn't remove the photo, but they made it smaller to try to take attention away from it.

#10 We think Gap was right to stick to their guns since there was clearly no intention of being racially insensitive.