They claim it's the spiciest tortilla chip in the entire world, and consuming more than one could cause damage to your mouth, tongue, and throat, so they sell them one at a time, in tiny coffin shaped packages.
World’s Spiciest Tortilla Chips Are Sold One At A Time In Coffin-Shaped Boxes
#1 Fear The Reaper
Even if you enjoy spicy foods, nothing will prepare you for the Carolina Reaper.
#2 World's Hottest Pepper
Ranked as the hottest pepper in the world by the Guinness Book of World Records, the pepper is unlike anything you've ever tasted and anyone who dares to try it will likely find themselves in a world of pain and temporary suffering. And now they offer the spice in the form of a tortilla chip.
#3 Sold In Coffin Boxes
The tortilla chips, made by Paqui Chips of South Carolina, are so potent that they are sold only in packages of one. And that one chip is packaged in a tiny coffin shaped box containing the foil wrapped chip, which the company recommends opening with a plastic glove on.
#4 A Burning Combination
It took almost a year to create the perfect spicy seasoning for the chip, which combines the Carolina Reaper pepper with ghost peppers and chipotle seasoning.
#5 Extra Kick
The chip gets its kick (and then some extra kick) from the Carolina Reaper Pepper, the Guinness Book of World Records holder for Hottest Chili Pepper on Earth. The extra seasoning is just for an added flavor to make the chip a little more than a burning slice of fried corn and flour.
#6 You Only Need One
Normally, when you open a bag of tortilla chips, you never stop at one, but when it comes to Carolina Reaper Madness chips, Jeff Day, Brand Manager for Paqui Chips, says that one is all you need. "It's the hottest chip you'll ever have, I can guarantee you that. After you eat that one chip, trust me, you're not looking to dig back into the bag and have a second one. So, one chip is what we created to have the experience," he says.
#7 It Has Side Effects
The Grim Reaper on the package should serve as a fair warning to anyone attempting to munch on this devilish snack. "The reason that we're selling this as one chip is because quite honestly, that's all that you need. That's all that anyone needs," Day said. Inside, the box warns consuming one is likely to cause "short-term loss of speech followed by extreme profanity, heavy breathing, enhanced sinus functions, and impaired vision from heat-induced tears."
#8 Special Precautions For Consuming
As an extra warning to tasters, the package contains instructions on just how to handle the chip. They recommend wearing rubber gloves because the seasoning could get into your eyes and cause excruciating pain. The also advice on not washing the chip down with a cold glass of water because that will only spread the spiciness around, making the whole experience even harder to bear. They recommend drinking milk or honey after munching on the mouth burning chips.
#9 One Chip Challenge
The company is challenging tasters to try a single chip and share their results on their web page so that others can see how hot they really are. Several taste testers broke out into a sweat, and a few even cried after consuming just one chip.
#10 Dare Take On The #OneChipChallenge
Seemingly tame at first bite, the burn gradually builds to a crescendo that had taste testers racing to gulp down as many glasses of milk as possible. But if you still want to experience the chip for yourself, it will be available for a limited time at just $4.99 per coffin-shaped container.