Now that social media has become such a phenomenon, celebrities have discovered that they can make even more money by using those platforms wisely, both in cooperation with businesses and on their own. Here are just a few ways celebrities are increasing their wealth via social media.
Celebrities Who Make Millions From Their Social Media Accounts
#1 Kim Kardashian – Not Subtle, But Rich
Some say she makes around $30 million per year from her activities, such as TV, endorsements, and having her name attached to products. In fact, to get her to attach her name to a product could cost you up to $1 million. When she married Kris Humphries (for like ten minutes), she dropped names on social media and got free things for her wedding. Some say she made tens of millions of dollars on the wedding, the result of doing things like selling presents and endorsing products on her social media pages. But she and the pharmaceutical company responsible for the morning sickness medication she endorsed got into a bit of hot water when the Feds slapped their wrists for not warning people of the side effects associated with the medicine.
#2 Selena Gomez – Girl Next Door And That Coke Picture
. Reports are that she can get up to $500 thousand from Coke for one picture like this one. See, unlike some female celebrities, Selena's image is pretty ‘girl next door' and clean. She appeals to the G-rated everyday products like Coke, with her iconic most liked Instagram post of gorgeous Selena just sipping the stuff through a straw. You probably won't see the likes of Miley Cyrus or Rihanna endorsing Coke because their "brand" is in-your-face and sometimes raunchy. They sell the "bad" girl. Selena sells Coke. As does Taylor Swift and the kittens that keep appearing when she sips a Diet Coke for an ad.
#3 Kendall Jenner – The Face And Estée Lauder
Kendall Jenner is one of the highest paid social media models out there, making up to $300,000 for a single (as in one) post to her Instagram account. What? How can that be? Well, look at it this way: The iconic picture of her with her hair arranged around her face was the most liked picture on Instagram for a time. Most liked means lots of followers. Lots of followers means when she endorses something, like Estée Lauder for example, women connect looking like Kendall with Estée Lauder, and the rest is history. There are even agencies out there that help people like 20-something Kendall "manage" her social media presence. So, if all goes well, she can make more than a million a month for four posts.
#4 Chiara Ferragni – Got In Early And Makes A Mint
She's a fashion blogger and does The Blonde Salad blog. Early on, when social media was just getting started, she began posting to fledgling social media sites. You know the kind of thing: pictures of her looking gorgeous, suggestions on what to buy and use, and style and makeup tips. And she built up a massive following. One look at her will tell you part of the reason she racked up the followers. According to blog.thesocialms.com, the girl makes around $8 million a year on her Instagram account alone from endorsements. When Forbes did the article on her at the end of 2015, she had launched her own totally fun shoe line and started law school. Law school? Like designing shoes, it's just always been on her bucket list. And she's not even 30 yet.
#5 Miranda Kerr – The Facebook Post That Outraged Some
Let's take a step back from A-plus models like Kendall Jenner and look at Victoria's Secret model and Angel Miranda Kerr. A star for certain, but perhaps not "mega". She can get up to $50,000 for one post. So maybe one a week for a beauty product. Or, with a pre-schooler son called Flynn in tow, appearing to endorse a book on raising well adjusted kids. Say one a week. That's $200,000 a month and over $2 million a year. Only thing is, sometimes it backfires. According to The Daily Mail, "Kerr made headlines after appearing to endorse the book Well Adjusted Babies, written by Dr Jennifer Barham-Floreani, a chiropractor who has a pro-choice stance on vaccinations". Seems some schools won't let kids in if they haven't had the jabs. To jab, or not to jab? That is the question.
#6 Gigi Hadid – Maybelline, The Model And Mascara
Let's get back to the A-Listers with Gigi Hadid. Gigi is a super model. She's all of twenty-one and worth millions already. And she's got over seventeen million followers on Instagram. That's why Maybelline pays her $125,000 (or more) per post like this one. It's pretty easy money. She is shooting a commercial for them and is pictured using their mascara. Then comes her post of a short video or picture showing the drop dead gorgeous Gigi using the product and sales skyrocket. The beauty of her approach is that, unlike some celebrities who will endorse just about anything for anybody, super stars like Hadid stick to the beauty and fashion basics, making her endorsement appear totally real. Even if it's not, it seems like the real deal.
#7 Blac Chyna – Up And Coming? Depends.
Remember how we said that fashion blogger Chiara Ferragni started small and reached mega-big? Blac Chyna is just beginning to build her own ‘in your face' brand. She's a model and entrepreneur who is the girlfriend/fiancé and baby mama of Rob Kardashian. A while back, Jezebel.com asked celebrities how much they made via social media, what they charged, say for one post. Blac Chyna's response? She gets $3,000 for for three posts. Now, she's got nearly 8 million followers on Instagram. But is she poised for the big time? After reality show Rob and Chyna hits in September, and if (very big if) it is a success, expect that figure to keep going up and her $500 thousand net worth to blossom. People magazine has said her potential could be upwards of $7,500 a post if (another big if) she can pull in more likes per post. It's a complicated social media world out there. It's called an "engagement" rate. So, if at least 5 percent of your followers like your post, you can cash in.
#8 Beyonce – Would You Love Pepsi For $50 Million?
Pepsi signed a $50 million deal with Beyoncé that included commercials, but also access to her fan base in her social media feeds. More than that, she is worth that much because pretty much everything she does is covered in both regular and social media. So, her fans are posting that adorable Pepsi picture. Her sweatshirt post had 13 million views, with nearly 400,000 shares. Which leads to more shares, and into infinity. And Taylor Swift made a deal with Coke that involves commercials and plugs on her social media sites. As some have said, Swift's life is like a Disney movie already. She is a perfect match (as is Selena Gomez) for Coke's family image. While Beyoncé's Pepsi deal was sweet on all sides, the reportedly $1 billion (yes billion) phone giant HTC paid to Robert Downey, Jr. led to something of a marketing meltdown disaster.
