Courtney Andrews, 16, asked her mother to dye the tips of her hair but had not tested a strand beforehand
#1 Courtney Andrews' hair was singed off her head by the dye from Superdrug
A TEENAGE girl's hair was "burnt off" when she used a home hair dye kit from Superdrug.
Claire Coles-Morton was dyeing her 16-year-old daughter Courtney Andrews' tips when the horrific damage was caused to the teen's locks.
The mother-of-three was helping her daughter create an ombre effect on her long dark tresses but began to panic after 30 minutes when Courtney's hair started to feel hot to the touch.
#2 The teenager was forced to have her hair chopped above the shoulder
Strands of the college student's luscious long locks then started breaking away when they tried to comb it.
Devastated Courtney was left with no choice but to get her hair chopped off to above her shoulders.
Her 35-year-old mum has now lodged an official complaint with the high street cosmetics store but said while Courtney had done a skin patch test, she had failed to do a strand test as recommended.
Superdrug confirmed that they had not received any other complaints about their "Permanent high strength blonding kit."
Telemarketing executive Claire, from Raunds, Northants, said: "I checked the dye every five to 10 minutes after I applied to it to Courtney's hair.
"It got to half an hour and I needed to go to the loo to wash the dye off my hands.
"I came back and you couldn't touch her hair it was so hot, it had gone from slightly warm to red hot. You could not touch it.
"We rinsed her hair and put a comb through and the hair just kept coming away with each brushstroke.
#3 The Superdrug dye warns customers to test before using it on their hair
#4 She had wanted to create an ombre effect
"Courtney was in hysterics, her hair was breaking off and falling out in front of her eyes. She couldn't bear to look in the mirror. She could feel that her hair had broken off.
"Courtney watches these TV programmes and adverts where the models swish their hair and she just says: 'I can't do that anymore.' It has really knocked her confidence.
"It's sad but looks are so important at that age. It's taken three hair appointments to get rid of it and has cost me more than £80 to try to put it right."
Superdrug responded to the mortified mum by telling her they should have done a strand test beforehand as recommended.
#5 HAPPIER TIMES: Hair today, gone tomorrow
Claire said: "Superdrug have responded and said we should have done a strand test beforehand but we did carry out a skin patch test and that was fine so we thought we would be okay.
"I've dyed hair at home before and nothing like this has ever happened.
"All I can think is thank God we were going for an ombre look and not doing the full head of hair, imagine what could have happened then.
"I am getting married in October and Courtney is dreading it because she hates the way she looks. Her friends have tried to tell her she looks lovely but she just can't see it."
#6 Mum Claire Coles-Morton never had a problem when she dyed her daughter's hair before
A spokesman for Superdrug said: "We are sorry that Claire Coles-Morton isn't happy with the outcome of the investigation into her complaint regarding her daughter's experience using our brand hair dye.
"Unfortunately Ms Coles-Morton's daughter did not undertake a strand test before using the product.
"We strongly recommend this as it not only allows customers to gauge the colour results but also helps to highlight any underlying problems, this is especially important when using a bleach based hydrogen peroxide product on previously coloured hair.
"We take customer complaints very seriously and can confirm we have not received any other complaints about this product, and a sample from the same batch has been tested to ensure it was not faulty. All our own brand products undergo vigorous tests. However, we do ask customers to follow the instructions to ensure they receive the desired effect."
