Kanye West has been spewing hateful comments over the past few weeks and now his antisemitic comments have been the final nail in the coffin as brands are dissociating themselves from the rapper over his controversial social media tirade. Now, not only big companies are cutting their ties, but fans are also upset with him and one such man decided to show his anger towards West's Yeezy shoes publicly.
Man Burns $15,000 Worth Kanye West's Yeezy Shoes Over Rapper's Anti-Semitic Tirade
Kanye West is facing the brunt of his words and now big-name companies are cutting their ties with the rapper over his antisemitic posts on social media. In fact, it seems like his fans are also doing the same.
A recent viral video doing rounds on social media shows one man burning multiple pairs of his Yeezy sneakers that cost him around $15,000 in total. The outlet also reports that he still has around $25,000 worth of Yeezy shoes.
Danny Shiff of Florida watched his mega-expensive footwear go up in flames out of condemnation for the rapper's antisemitic statements. "[West's comments] can lead to harm, injury, or even death," Shiff said, per KVIA ABC-7.
According to NBC 6 - it states that the Israeli-born man burned over 10 pairs of Yeezys and owns over 45 pairs in total. Shiff said that he plans on auctioning off the remaining pairs, tripling the profit, and donating the money to a charity fighting racism and antisemitism.
"For every shoe I burn, two new shoes will go to charity. They will get new shoes or the money," he said.
The outlet also reports that Shiff proclaimed in the video of him burning the shoes: "Adidas has finally woken up and dropped Kanye West. So here I go burning my ninth pair."
He said he had originally purchased the pairs for his children and a few for himself. But he will not be donning the footwear anymore.
"I got upset. He made all these antisemitic remarks," Shiff said, as reported by NBC 6.
"When someone with a platform as big as West, uses it to spread hate," he added. "It is unacceptable."
"Everyone should stop hating on everyone," Shiff went on to say.
West's Instagram account was blocked on October 7 after he shared an antisemitic post on his social media handle and after the account was reinstated this week, the rapper took to the platform to share that he had lost a whopping 2 billion in a day after companies ended their deals with him over his offensive comments online.
In a post captioned "Love Speech", West wrote: "Ari Emanuel. I lost 2 billion dollars in one day. And I’m still alive. This is love speech. I still love you. God still loves you. The money is not who I am. The people is who I am."
Emanuel, the CEO of Endeavor - a holding company for talent and media agencies - has called on companies to end any deals they have with West.
In a Financial Times op-ed, he said brands that have collaborated with the rapper have a responsibility to "speak out and take action" in the wake of his offensive social media posts.
