This is one of those ideas that sounds awesome in theory but blows up in your face once it hits the internet.
To celebrate its new in-store touch screen, McDonald’s New Zealand recently ran a “Create Your Taste” campaign with an online contest that encouraged customers to get creative with their food.
The contest allowed people to build and name customized burgers and then post the final product on McDonald's webpage where others could vote for the best bougie hamburger creation.
It didn't take long for this seemingly innocent sandwich contest to take a turn for the worst, and once the homepage transformed into a shit show of filthy and offensive burger creations, McDonald's finally pulled the plug on its promotion.
