‘Saturday Night Takeaway’ Viewers In Stitches After Woman’s Embarassing Mistake On Live TV

#1 'It's me, it's me...!'

Saturday Night Takeaway viewers think they've found the most awkward moment of 2016

In tonight's instalment of Ant and Dec's Saturday Night Takeaway , the Geordie Duo went to the segment where they give away the entire contents of the ads to a lucky audience member.

As the camera panned around the audience and the oversized hand closed in on a contestant, there was a monumental mix up that will go down in TV history, according to viewers.

#2 Wait for it, wait for it...

See the moment where the woman in front of a contestant called Jess, thinks that it's her. Brilliant.

#3 Viewers loved it.

While still laughing, one viewer took to Twitter to say their views, posting: "Well that's about the most awkward TV moment of 2016 so far #SaturdayNightTakeaway #SNTA"

One viewer tweeted: "Let's all spare a moment for this poor woman pls (sic)"

#4 Another simply posted: "Sit down love."

One viewer went as far as saying this was the 'worst night of her life'.

She posted: "Gutted for the woman who thought she had been chosen for #SaturdayNightTakeaway couldn't help but giggle though #worstnightofherlife"

#5 "Still laughing at the woman jumping up thinking she had won," said another.

"This is too much, I'm in stitches," added another.

#6 And here was the real winner who ended up not actually winning

Watch the video: