‘Stoner Sloth’ Anti-Drug Campaign Misfires Because People Think It’s Hilarious

#1

Steering kids away from drug use is a tough task. Often by telling them not to do something, it will only make them want to do it more.

Enter Stoner Sloth a character dreamed up by someone in New South Wales, Australia. Whilst they have achieved viral success with the ad campaign, it's not for the reasons they would have been hoping.

#2

Viewers think that the adverts are hilarious and that Stoner Sloth is adorable. It's probably not what they were aiming for.

#3

A quick visit to Stoner Sloth's Facebook page will tell you just how much trouble they seem to be having getting the message across.

#4

It gets even better.

#5

Someone has even parodied the dinner table ad.