‘We All Need The D,’ Says Ad Campaign That Obviously Doesn’t Know What ‘The D’ Means

#1

Vitamin D is an essential vitamin which promotes bone growth as well as having other health benefits.

So how does an ad agency screw up a simple promotion of this very important vitamin? In Canada, the Yukon Health and Human Services had a simple goal to convey the message of how important Vitamin D is and to raise awareness that supplement or food consumption of Vitamin D should be done regularly.

#2

But the out-of-touch ad agency they hired ended up screwing up royally. They tried to get all trendy and slangy by taking out the "vitamin" part and just calling it "D". Some of their taglines include "How do you do the D?" and "Need a little helpwith your daily D?" These people set themselves up for the inevitable and Twitter took them to task with the following replies on their failed attempt at slang:

#3

#4

Seems they caught wind of the gaffe, and have since removed the ads from the Internet. Take a look at a few more. Via BuzzFeed Canada.

#5

Looks like they actually came around and realized their screw up, removing most of the ads. But once on the internet, always on the internet.