#1
Muaharrem is a young deaf man from Istanbul, and his sister, Ozlem, teamed up with a production crew recently to give him one hell of an amazing day.
#2
The Leo Burnett ad firm and Samsung organized the huge stunt for an ad campaign.
#3
They spent a month setting up cameras around his neighborhood
#4
and teaching his neighbors sign language.
#5
#6
#7
In the ad, Ozlem takes Muaharrem out and about on what he thinks is a normal day. That is, until the guy behind the counter of a local shop greets him with sign language.
#8
Then he goes outside and ANOTHER guy signs at him.
#9
By this point he's starting to get a little weirded out.
#10
#11
He bumps into a woman who signs an apology at him.
#12
Muaharrem and Ozlem get in a cab. The driver signs "hello."
#13
This is the face of a very, very confused man.
#14
The cab then drops them off in a public square where Muaharrem's neighbors greet him.
#15
And the production crew reveals the whole thing was part of an advertisement for Samsung Turkey's new video call center for the hearing impaired.
#16
And he, obviously, loses it, because advertisement or not, it is one of the sweetest things ever.
#17
:')
