Guy Attempts To Slide Down An Escalator Gets Hit In Painful Place

The newest master of disaster is a young man named James Gower

The Asda worker, who was with his friends dressed in full football kits, is seen sliding down in a video filmed by his friend.

Until he rams the emergency button and hits his 'private parts' before bumping off the chute.

And his pain didn't end there. . .

As he continued to slide down another 40ft and hit a metal sign, before backflipping onto the opposite escalator in front of a stunned man.

His friends are heard laughing aloud in the video.

According to reports in Daily Mail,

Andrews stated later that he was too drunk to feel the pain and only realized the intensity of impact in the morning when he woke from his sleep and couldn't move an inch.

Freddie said:

He was bruised all over after the painful experience, which he said was a “good idea at the time” – but the next day he was barely able to walk.

James Gower shared on Twitter.

He wrote: Top night last night, but this has to be the highlight 😂😂😂

Simon Austin said: "That has to be the most I've laughed in a long time."

another added: "I've had to stop watching it because I can't breathe for laughing."

"Ads acting as speed bumps on escalator railings seem like a good idea...until you face off against them," said another user.