In a meme and pun-filled world, oftentimes we're treated to an array of cheeky and thought-provoking slogans and advertisements.This is not one of those times.This has to be one of the worst "it seemed like a good idea at the time" failures in recent memory.
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#1
Earlier in September, a Reddit user shared a photo of a condom that was handed out on a college campus that left people slack-jawed.
#2
Within minutes the post was flooded with comments. And it’s easy to see why. The shiny white wrapper is emblazoned with an image of a pink frosted donut and the words, “Go Further Without Consent.”
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#3
Well, this is the reaction we had when we recently spotted a photo of a Consent Condom on Reddit.
“It took me a minute to actually get that the donut was supposed to be part of the sentence, but even after the pun clicked, I just have so much more questions about the brainstorming process behind this,” wrote one Reddit user. “It’s so, so terrible that it’s utterly fascinating.”
#4
Did you get the donut was supposed to represent the words "do not," because I sure didn't? I thought it simply read, "Go Further Without Consent." YIKES. Maybe condom wrappers aren't the place for cutesy visual puns?
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#5
The condom was actually designed to promote consent, using the donut as a pun for “do not.” But clearly, the company missed the mark.
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#6
The condoms are sold by Say It With a Condom. According to the website, the customized ‘consent condoms’ are designed to “start a conversation about how to ask for consent before engaging in any sexual activity.”
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#7
CEO and founder Benjamin Sherman explained:
We went through our normal checks and balances with this design. Whenever we create a new campaign we send it out to universities and domestic violence shelters for feedback and we didn't receive any negative feedback. If we're not given the green light, we redesign or just choose a different tagline.
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#8
As far as design fails to go . . . this one takes the, er, donut.
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#9
As a result, the seemingly outrageous phrasing has caused uproar on social media for its apparent promotion of rape and sexual assault.
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#10
We love Consent Condom's aim to create open conversations about consent and sex, but they might want to reconsider the clarity of their condom wrappers in future.
