This Woman Had The Best Response To This Hugely Offensive Plus-Sized Shorts Ad
By
Shehzad in
Fashion
On 4th October 2016
Advertising clothes is a pretty simple concept. You put the clothes you want to sell on someone, take a photo of the clothes on that person, and put that photo on display for prospective buyers to see how the clothes will fit. The most important part of this process is making sure that the clothes actually "fit" so that potential customers can see how the clothes look. I'm not an advertising major by any means, but this seems like a fairly simple and straightforward concept.
Well, maybe it's not as straightforward as you think, because some retailers have not grasped that idea.
This clothing designer fired back when she saw an offensive ad for plus-size clothing. Her response will make you want to stand up and cheer.
#1 Christina Ashman is an art and fashion designer.
She runs Interrobang Arts and Fashion based in Bristol, United Kingdom.
#2 She creates custom pieces that are sold online.
"I have always loved creating things - whether it's a skirt, a cake or a painting, when I'm making something I'm happy," wrote Ashman on the Interrobang Facebook page.
#3 Ashman stumbled across this article on HelloGiggles.
The ad depicts an obviously petite woman modeling a pair of shorts that are clearly not her size.
"We've seen a lot of marketing fails in our day, but this one is just bonkers," read the article. "Found on Wish, a shopping website/app, a listing for a pair of plus-size shorts depicts a thin model essentially wearing one of the legs as a skirt."
#4 "When I first saw the ad...
... I thought it was really insulting to plus-size women everywhere," Ashman told Self. "If you're selling a plus-size product, it should be advertised on a plus-size model"
She responded to the ad by posting this photo...
#5 She wore a skirt on just one of her legs.
"If plus size ladies buy shorts based on how one leg looks on a whole petite woman, maybe smaller ladies will buy skirts based on how the whole thing looks on one pretty thunderous thigh," wrote Ashman. She posted the photo on Facebook and Instagram to an overwhelming response.
#6 People praised Ashman for her actions.
Thousands of people liked her post on Facebook and another hundred offered their support by commenting on the photo.
"There is SO much I love about this post! I am so sick of seeing what healthy 'should' look like," wrote one commenter. "Did we just become Best Friends?" wrote another.
#7 Ashman's body positivity message has resonated with many women.
The ad on Wish has since been taken down.
Her post shows that there is no "right" or "wrong" body type. All body shapes and sizes should be reflected in advertising, and retailers should realize that concept.
