Crufts kicks off today with plenty of dog owners hoping their pooch will bring home the prize - but one stylish mutt is already winning in the style stakes.
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His owner Joyce Chen from Vancouver has been photographing Toby for the last three years.
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However, looking fabulous doesn't come cheap. Joyce spends up to $80 per ensemble.
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"I put my sunglasses on Toby one day and noticed that he didn't mind them," his owner, Joyce Chen.
"I snapped a photo and shared it online and people seemed to love it. This is how Toby's ‘modeling' career started."
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pooch after she placed her glasses on Toby's nose while she was out buying a coffee.
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She explained that her photogenic pooch, who goes by Toby Little Dude on social media, was "a natural in front of the camera."
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Since then, the adorable pup has gained notoriety for his perfectly posed photos.
"I try to caption my photos with a little humor and sarcasm and what I think Toby would say if he could speak,"
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Toby the Maltese terrier is not like other dogs. He's got more style than any other pup, and than most humans, really.
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oyce says the reason people love Toby so much is because his eyes "look very human".
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The 10-year-old Maltese cutie made for a perfect dress-up pup when Joyce discovered he wasn't bothered by frames. While other dogs will tilt their heads and try to get them off, Toby never seemed to mind them.
