Stanley Cups gained fame after @danimarielettering's TikTok showed one surviving a car fire. The company's president offered to replace her car, creating a standout brand moment from an unexpected situation.
Woman Who Showed Her Cup Full Of Ice After Being Left In Burning Car Gets Offered New Car By Company
If you haven't been living under a rock, you are aware of how common Stanley cups are right now.
Big tumblers that maintain the temperature of warm liquids and cold liquids are currently trending on social media, and it looks like the frenzy is justified.
The 40-ounce H.20 FlowState tumbler, which TikToker Danielle seems to own, is the starting pricing point for the cups, which is $45 dollars.
On the video-sharing platform, Danielle, who goes by @danimarielettering, posted a video of her car's aftermath after it caught fire.
Her Stanley tumbler, which was in the cup holder, miraculously survived the fire that completely destroyed the Kia car.
Danielle picks up the tumbler and shakes it to show that there is still ice inside.
Stanley claims to produce "tough bottles," and it's reasonable to assume that it has.
Since then, Danielle's video has received over 30 million views after going viral.
She tagged the brand in the caption of the video, writing: "Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu."
Since then, others have left comments on the post expressing their shock.
"Stanley surviving a fire with ice in it is crazy," said one person.
"I don’t think Stanley will ever come up with a better ad than this one," quipped another.
And a third echoed: "Stanley needs to use this for an ad because this just convinced me to order one."
Given the unintentionally significant and complimentary marketing Danielle has provided for the brand, numerous individuals urged Stanley to gift her a new car—and the company has responded to these calls.
Terence Reilly, the global president of Stanley, edited the TikTok video and expressed the brand's desire to provide her with a new car.
"We've all seen your video. Wow, what an ordeal, and we're all really glad you're safe," he said.
"I've seen a lot of comments that we should send you some Stanleys.”
"Well, we're gonna send you some Stanleys, but there's one more thing and we've never done this before and we'll probably never do it again, but we'd love to replace your vehicle… yeah, all of us at Stanley we'd really like to replace your vehicle."
Many TikTokers commented that they were going to get themselves a Stanley Cup as a result of their generosity.
Additionally, Danielle's video demonstrates that the tumbler offers value for the money. That thing actually made it through a fire, after all.