#4 Nishant took charge!
We come across situations that we feel bad about but majority of us stop after that temporary sympathetic phase. Nishant decided to get past that!
"Not doing anything about it pricked my conscience. Roland called me again and put the thought back in my head. He had exhausted all his resources. I just couldn't let him down. I decided to do something about it. I had no idea what I was going to do. I just knew I wanted to do something to help."
One of his ex-colleagues who works at Ketto, suggested that he should crowdfund for this cause.
Nishant admitted that he wasn't completely confident in crowdfunding and was slightly apprehensive of taking this approach initially. "But I decided to give it a shot anyway!"
So How Nishant went all out for Mangcha's fundraiser :
In our experience, Nishant tops the list of the most active fundraisers we've seen. He made use of features offered by a crowdfunding platform to the fullest!
"When I started out, I wanted to make people feel what I felt when I heard Mangcha's story. So I put a lot of thought into creating my campaign page on Ketto. I wanted to do justice to the story."
After creating his campaign page on Ketto, Nishant got in touch with almost everyone he had ever met in his life. "I shared Mangcha's campaign link with my school friends, my professors, my office colleagues, my Teach for India circle, magazines focusing on North East India, heads of North Eastern associations. I even contacted the Prince of Tripura and even Mark Zuckerberg! I even drafted Whatsapp forwards for people who showed interest, to share in their circles. I just decided to not leave a single stone unturned"
Now that's truly activating your personal network and using them to your benefit.
On his first day of the campaign, thanks to his active campaigning, he received a whopping amount of Rs. 1 lakh. "Apart from that because I spread the word of the campaign, I got a lot of support offline as well. Many people showed up at the hospital and donated directly."
Nishant even got in touch with Team Ketto so he knows what works best.
On guidance from the team, Nishant took to Twitter to get people to help. He tweeted to a lot of celebrities and managed to get a retweet from José Covaco. Nikhil Chinapa even tweeted about it after donating a huge amount for the cause.